Pet lovers who enjoy using an iPhone now have an easy way to search for places and activities that will add more fun to their pets' lives.

Nestle Purina PetCare, a leader in enriching the lives of pets and the people
who love them, has recently launched "petcentric places," one of the most
comprehensive iPhone downloadable applications made available by a major pet
food manufacturer today.  The "petcentric places" iPhone application can be
downloaded for free from the App store within iTunes.  It works on the latest
version of the iPhone 3.0 software and is available for iPod Touch users.

As more pet owners use their mobile phones for information, Purina provides a
great way to find pet-friendly locations and activities in the United States,
such as:
    --  Lodging
    --  Dog parks and beaches
    --  Campgrounds and amusement parks

    --  Travel accommodations



For pet lovers searching for helpful information to care for their pets,
"petcentric places" supplies U.S. locations for:
    --  Veterinarians
    --  Animal shelters
    --  Pet sitters
    --  Kennels
    --  Groomers

    --  Dog walkers



"Pet owners lead busy lives, and they're always looking for new and simple
ways to enrich the lives of their pets," said Laura Lee, digital brand
manager, Nestle Purina PetCare.  "Our 'petcentric places' application puts a
lot of fun and helpful on-the-go tools just a touch away for iPhone users and
allows them to spend more time with their pets."

Consumers also can share photos of their pets on a photo gallery at
"petcentric places," and are encouraged to add and rate pet-friendly places
and services available on the application.  In addition, consumers can find
tips for pet care and the latest products for pets on "petcentric places."

For more information, visit www.petcentric.com.